What Is The Hype House?

Welcome to Hype House, the iconic collective that revolutionized social media content creation and turned everyday creators into global superstars. Founded by Thomas Petrou in December 2019, Hype House started as a vibrant shared mansion in Los Angeles—a dynamic space where top TikTok talent lived, collaborated, and crafted the viral moments that captivated the world.

At its core, Hype House was more than just a house; it was a launchpad for innovation, friendship, and fun. Creators under one roof meant endless opportunities for joint videos, dance challenges, and trendsetting content that amassed billions of views. Home to trailblazers like Charli D'Amelio, Addison Rae, Dixie D'Amelio, Chase Hudson (Lil Huddy), Alex Warren, and a rotating roster of rising stars including Avani Gregg, Kouvr Annon, Larray, and Vinnie Hacker, the collective peaked with over 20 members fueling a movement.

Hype House's influence extended far beyond TikTok, starring in the Netflix reality series Hype House (premiering January 2022), which gave fans an unfiltered peek into the highs of fame, love, and creative chaos.

In the whirlwind of 2024 and 2025, Hype House didn't just evolve—we transformed. What began as a chaotic, creative haven for TikTok trailblazers became a powerhouse management company, laser-focused on empowering the next generation of creators. Over those two pivotal years, we shifted gears from shared rooftops and viral dances to strategic growth: scouting raw talent, crafting personalized brand strategies, negotiating killer deals, and scaling careers that span platforms, endorsements, and beyond. We've managed rising stars through their breakthroughs, turning fleeting trends into sustainable empires. It's been about more than content—it's been about building legacies, fostering unbreakable networks, and proving that true hype comes from smart, supportive guidance. Our roster? Stronger, savvier, and ready to dominate.

Now, as we charge into 2026, Hype House is doubling down on storytelling that hits different. We're unleashing a wave of long-form videos on our YouTube channel—raw, unfiltered, and packed with that signature edge that sparks conversations. Think high-stakes social experiments, bold debates on modern life, and hilarious showdowns that peel back the layers of culture, relationships, and the grind. These aren't your average vlogs; they're culturally charged narratives designed to entertain, provoke, and connect, blending the chaos of creator life with real-world relevance. From blindfolded twists on dating dilemmas to epic clashes between worlds, we're crafting content that mirrors the messiness of today while keeping it addictive and shareable.